We assist with, among other things:
Compliance with Marketing Law
We advise on compliance with marketing legislation and assist businesses in ensuring that marketing activities are conducted lawfully and responsibly. Our services include the review of marketing campaigns, promotional materials, and commercial communications, as well as guidance on fair marketing practices.
Misleading and Aggressive Marketing Practices
We assist businesses in assessing whether marketing claims, pricing information, and product descriptions comply with legal requirements. We advise both companies seeking to minimise regulatory risks and those facing complaints, investigations, or enforcement actions relating to their marketing activities.
Regulatory Investigations and Enforcement Proceedings
We represent businesses in matters involving regulatory authorities, including investigations and enforcement proceedings concerning marketing practices. We assist with responses to regulatory inquiries, legal assessments, negotiations, and compliance measures.
Digital Marketing and Social Media
We advise on marketing conducted through websites, social media platforms, search engines, and other digital channels. Our services include guidance on influencer marketing, online advertising, promotional campaigns, user-generated content, and advertising disclosure requirements.
Email Marketing and Consent Requirements
We assist businesses with legal issues relating to newsletters, email campaigns, and other forms of direct marketing. This includes advice on obtaining and documenting valid consent and ensuring compliance with rules governing electronic marketing communications.
Pricing and Promotional Offers
We advise on pricing practices, discounts, promotional offers, and price disclosures. We help businesses ensure that pricing information is accurate, transparent, and compliant with applicable legal requirements.
Competitions and Promotional Activities
We assist with the preparation and review of terms and conditions for competitions, prize draws, loyalty programmes, and other promotional activities. Our advice helps ensure that such initiatives comply with relevant legal requirements.
Comparative Advertising
We advise businesses on the lawful use of comparative advertising and assess whether comparisons with competitors comply with applicable marketing regulations. We also represent clients in disputes involving comparative marketing practices.
Green Claims and Sustainability Marketing
We assist businesses in evaluating environmental and sustainability-related marketing claims and the substantiation requirements applicable to such claims. Our advice helps minimise the risk of regulatory scrutiny, complaints, and enforcement action.
Marketing of Healthcare Services
We advise clinics, healthcare professionals, and healthcare providers on the specific legal requirements governing the marketing of healthcare services. Our services include the review of websites, social media content, patient testimonials, before-and-after images, and the marketing of cosmetic and other healthcare-related treatments.
E-Commerce and Consumer Protection
We advise online businesses and e-commerce operators on marketing and consumer law issues, including information requirements, online purchasing processes, subscription services, and consumer protection obligations.
Disputes and Enforcement
We represent businesses in marketing-related disputes, including disputes between competitors, consumer complaints, and regulatory proceedings. We assist with legal assessments, negotiations, complaints procedures, and litigation where necessary.
Compliance and Ongoing Advisory Services
We assist businesses in implementing internal policies and procedures designed to identify and manage marketing law risks before issues arise. We also provide ongoing legal support to management teams, marketing departments, and agencies.
Personalised and Confidential Advice
Marketing law issues can have significant commercial, financial, and reputational consequences. We therefore provide practical, commercially focused, and confidential legal advice tailored to each client's specific business objectives and circumstances.
Contact Us
If you require advice on marketing law matters or would like an assessment of a specific issue, please do not hesitate to contact us for an initial discussion.